Get Rid of the Wrong People – Fast! Why a Three-Month Grace Period Can Cost You Three Years Today, I want to discuss a truth that many entrepreneurs, managers, and HR professionals are aware of but often don't take to heart: Having the wrong people on your team costs money, time, energy, motivation, and, in the worst-case scenario, the future of your company. And no, I'm not talking about someone having a bad day or dealing with an exceptional situation. I'm talking about the people who fundamentally don't fit in: In terms of performance, culture, or character. It is exactly during economic downturns that problems worsen. The markets are uneasy, interest rates are high, budgets are being cut, projects face delays, and investments are on hold. Customers take longer to decide. Meanwhile, competition for orders becomes fiercer than ever before. At the same time, companies are under immense pressure to stay profitable and control costs. In such times, every mistake, poor decision, and especially every bad personnel choice, becomes twice as costly! The tragedy is that it is exactly during these times that many companies fail to lead with clarity. Why? Because uncertainty causes paralysis. Because they are afraid of making wrong decisions, they prefer to do nothing at all. Because they hope that problems will solve themselves "on their own". Because they think now is not the right time to replace someone. The truth is: There is no better time to remove the wrong people from the team than right now! Every day you keep the wrong ones is a day you can't work effectively with the right ones. And no one will get this lost time back for you. Or to paraphrase Adorno: "There is nothing right in the wrong." Cost of Goods and Personnel In most companies, I keep seeing the same patterns: The two largest cost blocks are the cost of goods sold and personnel expenses. Depending on the industry, the cost of goods typically makes up 40 to 50 percent of the sale, and staff costs account for another 20 to 25 percent. Added together, this is up to 70 percent of the total costs. The material that a company needs for its products or services is, of course, indispensable. Without raw materials, there is no production; without goods, there is no revenue. However, there is a significant difference when it comes to personnel: materials are ordered, delivered, processed, and then the process is complete. Staff remains. And that can be either your greatest advantage or your biggest slowdown. The Principle of Hope is Sabotage of One's Own Company! And this is exactly where one of the biggest and most underestimated problems lies: Too many companies have become accustomed to mediocrity. They simply allow weak or unsuitable employees to continue to work as if the issue would somehow resolve itself. This is the leadership version of the "Principle of Hope". And hope is not a strategy, especially not in leadership. It is sabotage of one's own company! Anyone who seriously believes that a weak runner will miraculously become a sprinter at some point should ask themselves: Have you ever experienced in a sports club that the last person on the track suddenly became the first without training, without effort, and without change? Hardly. And yet this is precisely how many managers act: They hope that performance will increase on its own just because time passes. It's like turning the weakest link into a coxswain in Olympic eight-man rowing. No coach in the world would allow such a thing! It would be the assured end of the competition. However, in everyday business life, this is exactly what happens every day: The slowest person sets the pace unnoticed, the strong have to adapt involuntarily, and overall performance decreases. The team is still moving, but no longer at full speed ahead; in the best case, it is just moving in a circle, so that it doesn't sink. And this is the exact moment where it is decided how quickly a company reacts or whether it reacts at all. The hardest, and simultaneously most effective determining factor, is the probation period. Ulvi's Law: Shorter Probation Periods Many people in Germany confuse probation periods and protection against dismissal – and in practice, this leads to expensive mistakes. The law states that legal protection against dismissal only takes effect after six months of service with the company. This means that within the first six months, you can usually part with an employee much more easily. But what do most companies do? They also set the probation period at six months, "because that's just how you do it," or because that's what it says in the standard contracts. It may seem logical at first glance, but it's a massive leadership mistake! Because what happens? A new employee knows: "I now have six months to prove myself." That sounds reasonable, but psychologically, something else happens: He postpones his own performance standards. The first few weeks are more of a warm-up than a real sprint. My tip, therefore, may seem counterintuitive, but it is remarkably effective: Shorten the probation period to three months! Why? Because it sends a crystal-clear message. It forces both sides to deliver quickly. The employee must immediately demonstrate their capabilities, and you, as a manager, must judge them just as quickly to determine whether they are a good fit. This takes the "Let's wait and see" approach completely out of the game. And now we get to the crucial point: With an experienced employee (and I'm talking about individuals with five, six, or seven years of professional experience), you don't need six months to determine if they are performing. After a week, you'll have to see if they bring power to the game. After a week, they should have reached 80 to 90% of their performance level. The remaining 10 to 20 percent is fine-tuning, which they can work on over the next few weeks. However, you immediately recognize the basic dynamic: Whether someone shows initiative, takes responsibility, networks internally, and actively seeks solutions. If he is still waiting for someone to write him a to-do list after a week, if he remains passive, if he delegates every responsibility upwards, he will not suddenly turn into a top performer in the fourth month. That doesn't happen. I call this Ulvi's Law: After four weeks at the latest, you know whether the new person is a self-starter or whether they are hiding behind excuses, meaningless coordination phrases, and "We should..." sentences. And if you're still unsure after these four weeks whether you want that person next to you in the trenches, then it's a no. This applies to both emergencies and everyday life. Imagine the litmus test: You have a crucial customer appointment, but you can't go yourself. Would you send this employee alone with complete confidence that he will rock the appointment and strengthen your position? If your answer is no or "I don't know", then that's already a no. No long hesitation, no further grace period. Get rid of him or her! Immediately! Clear Metrics instead of Gut Feeling The problem with grace periods is that they create habituation on both sides. The employee thinks the pace is normal. The management thinks he will develop. But development without pressure is like fitness without training: You tell yourself that you'll "keep at it", but your belly doesn't get smaller. The wrong people don't just stand still; they drag the rest of the team down with them. The good ones see this, get frustrated, and leave at some point. And the company loses not only the weak ones, but also the top performers. Hallelujah! So, what to do? It's simple: Set clear expectations! I like to work with a simple 10-point system, tailored to the role of each employee. Sales, for example, is about personality, representation of the company, verbal and written communication, following up with customers, product knowledge, and reliability. Accounting is about getting the money in. Period. Whoever pays discount invoices first saves money. Those who consistently address defaulting customers improve liquidity. This is measurable. And the surprising thing is that if you go through this review openly with people, many will thank you for it. Finally, they know where they stand. It is finally clear where they are strong and where they have to step up. Translation of the graphic: Employee Evaluation – 10-Point System (Example) Reliability Product Knowledge Follow-Up with Customers Written Communication Verbal Communication Representation of the Company Personality Evaluation (1-10) And here, we are not only talking about salary and benefits, when we talk about costs. You also pay in lost opportunities: Customers that are not won, projects that are not completed, processes that drag on. If you give a sales representative a car, a laptop, and training on top of it, the costs quickly add up. The real disaster, however, is the opportunity cost, i.e., the missed opportunities that no one will be able to give back to you. Conclusion: Get Rid of the Wrong People! Therefore, my crystal-clear plea: Remove the wrong people as quickly as possible. No months of stalling tactics, no "He just needs a little more time", no waiting for the miracle that never happens. Every week that you leave a weak performer in the team is like a leak in the boat: In the beginning, it only leaks a bit, but at some point, the water is up to your neck. And then it's too late. The rule is simple: After a week, a professional must perform at 80 percent. Those who are not yet visibly in the game will not be in it in the third month either. After four weeks, the decision has to be made: Does he stay or does he go? Anything less than that is nothing more than wasting time and money! Beware of Backfire! And don't underestimate the chain reaction: Anyone who doesn't deliver drags the team down with him. The good guys have to make up for what the bad guy didn't get done. The mood changes, the level of service drops, and the customers notice it. The truly exceptional ones eventually leave. And you end up sitting with exactly those who should have left you long ago. The costs are not only salary and benefits. You also pay with lost projects, missed customers, and missed opportunities. The sum of these opportunity costs is often ten times the actual salary. And the longer you wait, the greater the damage will be. Three months of a false grace period can cost you three years. Not only financially, but also strategically.
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Minuten
Get Rid of the Wrong People – Fast! Why a Three-Month Grace Period Can Cost You Three Years
Today, I want to discuss a truth that many entrepreneurs, managers, and HR professionals are aware of but often don't take to heart: Having the wrong people on your team costs money, time, energy, motivation, and, in the worst-case scenario, the future of your company. And no, I'm not talking about someone having a bad day or dealing with an exceptional situation. I'm talking about the people who fundamentally don't fit in: In terms of performance, culture, or character.
It is exactly during economic downturns that problems worsen. The markets are uneasy, interest rates are high, budgets are being cut, projects face delays, and investments are on hold. Customers take longer to decide. Meanwhile, competition for orders becomes fiercer than ever before. At the same time, companies are under immense pressure to stay profitable and control costs. In such times, every mistake, poor decision, and especially every bad personnel choice, becomes twice as costly!
The tragedy is that it is exactly during these times that many companies fail to lead with clarity. Why? Because uncertainty causes paralysis. Because they are afraid of making wrong decisions, they prefer to do nothing at all. Because they hope that problems will solve themselves "on their own". Because they think now is not the right time to replace someone.
The truth is: There is no better time to remove the wrong people from the team than right now! Every day you keep the wrong ones is a day you can't work effectively with the right ones. And no one will get this lost time back for you. Or to paraphrase Adorno: "There is nothing right in the wrong."
:devider:
Cost of Goods and Personnel
In most companies, I keep seeing the same patterns: The two largest cost blocks are the cost of goods sold and personnel expenses. Depending on the industry, the cost of goods typically makes up 40 to 50 percent of the sale, and staff costs account for another 20 to 25 percent. Added together, this is up to 70 percent of the total costs. The material that a company needs for its products or services is, of course, indispensable. Without raw materials, there is no production; without goods, there is no revenue. However, there is a significant difference when it comes to personnel: materials are ordered, delivered, processed, and then the process is complete. Staff remains. And that can be either your greatest advantage or your biggest slowdown.
The Principle of Hope is Sabotage of One's Own Company!
And this is exactly where one of the biggest and most underestimated problems lies: Too many companies have become accustomed to mediocrity. They simply allow weak or unsuitable employees to continue to work as if the issue would somehow resolve itself. This is the leadership version of the "Principle of Hope". And hope is not a strategy, especially not in leadership. It is sabotage of one's own company!
Anyone who seriously believes that a weak runner will miraculously become a sprinter at some point should ask themselves: Have you ever experienced in a sports club that the last person on the track suddenly became the first without training, without effort, and without change? Hardly. And yet this is precisely how many managers act: They hope that performance will increase on its own just because time passes.
It's like turning the weakest link into a coxswain in Olympic eight-man rowing. No coach in the world would allow such a thing! It would be the assured end of the competition. However, in everyday business life, this is exactly what happens every day: The slowest person sets the pace unnoticed, the strong have to adapt involuntarily, and overall performance decreases. The team is still moving, but no longer at full speed ahead; in the best case, it is just moving in a circle, so that it doesn't sink. And this is the exact moment where it is decided how quickly a company reacts or whether it reacts at all. The hardest, and simultaneously most effective determining factor, is the probation period.
!AYCON ⎜Ulvi I. AYDIN ⎜www.aycon.biz
Ulvi's Law: Shorter Probation Periods
Many people in Germany confuse probation periods and protection against dismissal – and in practice, this leads to expensive mistakes. The law states that legal protection against dismissal only takes effect after six months of service with the company. This means that within the first six months, you can usually part with an employee much more easily. But what do most companies do? They also set the probation period at six months, "because that's just how you do it," or because that's what it says in the standard contracts. It may seem logical at first glance, but it's a massive leadership mistake!
Because what happens? A new employee knows: "I now have six months to prove myself." That sounds reasonable, but psychologically, something else happens: He postpones his own performance standards. The first few weeks are more of a warm-up than a real sprint. My tip, therefore, may seem counterintuitive, but it is remarkably effective: Shorten the probation period to three months! Why? Because it sends a crystal-clear message. It forces both sides to deliver quickly. The employee must immediately demonstrate their capabilities, and you, as a manager, must judge them just as quickly to determine whether they are a good fit. This takes the "Let's wait and see" approach completely out of the game.
And now we get to the crucial point: With an experienced employee (and I'm talking about individuals with five, six, or seven years of professional experience), you don't need six months to determine if they are performing. After a week, you'll have to see if they bring power to the game. After a week, they should have reached 80 to 90% of their performance level. The remaining 10 to 20 percent is fine-tuning, which they can work on over the next few weeks. However, you immediately recognize the basic dynamic: Whether someone shows initiative, takes responsibility, networks internally, and actively seeks solutions. If he is still waiting for someone to write him a to-do list after a week, if he remains passive, if he delegates every responsibility upwards, he will not suddenly turn into a top performer in the fourth month. That doesn't happen.
I call this Ulvi's Law: After four weeks at the latest, you know whether the new person is a self-starter or whether they are hiding behind excuses, meaningless coordination phrases, and "We should..." sentences. And if you're still unsure after these four weeks whether you want that person next to you in the trenches, then it's a no. This applies to both emergencies and everyday life. Imagine the litmus test: You have a crucial customer appointment, but you can't go yourself. Would you send this employee alone with complete confidence that he will rock the appointment and strengthen your position? If your answer is no or "I don't know", then that's already a no. No long hesitation, no further grace period. Get rid of him or her! Immediately!
Clear Metrics instead of Gut Feeling
The problem with grace periods is that they create habituation on both sides. The employee thinks the pace is normal. The management thinks he will develop. But development without pressure is like fitness without training: You tell yourself that you'll "keep at it", but your belly doesn't get smaller. The wrong people don't just stand still; they drag the rest of the team down with them. The good ones see this, get frustrated, and leave at some point. And the company loses not only the weak ones, but also the top performers. Hallelujah!
So, what to do? It's simple: Set clear expectations! I like to work with a simple 10-point system, tailored to the role of each employee. Sales, for example, is about personality, representation of the company, verbal and written communication, following up with customers, product knowledge, and reliability. Accounting is about getting the money in. Period. Whoever pays discount invoices first saves money. Those who consistently address defaulting customers improve liquidity. This is measurable. And the surprising thing is that if you go through this review openly with people, many will thank you for it. Finally, they know where they stand. It is finally clear where they are strong and where they have to step up.
And here, we are not only talking about salary and benefits, when we talk about costs. You also pay in lost opportunities: Customers that are not won, projects that are not completed, processes that drag on. If you give a sales representative a car, a laptop, and training on top of it, the costs quickly add up. The real disaster, however, is the opportunity cost, i.e., the missed opportunities that no one will be able to give back to you.
Conclusion: Get Rid of the Wrong People!
Therefore, my crystal-clear plea: Remove the wrong people as quickly as possible. No months of stalling tactics, no "He just needs a little more time", no waiting for the miracle that never happens. Every week that you leave a weak performer in the team is like a leak in the boat: In the beginning, it only leaks a bit, but at some point, the water is up to your neck. And then it's too late. The rule is simple: After a week, a professional must perform at 80 percent. Those who are not yet visibly in the game will not be in it in the third month either. After four weeks, the decision has to be made: Does he stay or does he go? Anything less than that is nothing more than wasting time and money!
Beware of Backfire!
And don't underestimate the chain reaction: Anyone who doesn't deliver drags the team down with him. The good guys have to make up for what the bad guy didn't get done. The mood changes, the level of service drops, and the customers notice it. The truly exceptional ones eventually leave. And you end up sitting with exactly those who should have left you long ago. The costs are not only salary and benefits. You also pay with lost projects, missed customers, and missed opportunities. The sum of these opportunity costs is often ten times the actual salary. And the longer you wait, the greater the damage will be. Three months of a false grace period can cost you three years. Not only financially, but also strategically.
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!AYCON Blog
December
4
,
2025
2025
An der Schnittstelle von Design, Strategie & Wirkung: Wie ich meine Rolle und Verantwortung im Unternehmen gefunden habe Vor der Zusammenarbeit Ulvi ist einer der Menschen, die ich am längsten kenne, genauer gesagt seit über 25 Jahren. Tatsächlich habe ich ihn kennengelernt, lange bevor ich überhaupt auf die Idee kam, ihn eines Tages „Papa“ zu nennen. Jahre später kam es dann zum Übergang vom Vater zum Kollegen, Mentor und Sparringpartner. Vom Beobachten zum Mitgestalten Vor einigen Jahren bin ich während meines Studiums ins Familienunternehmen eingestiegen. Seitdem bin ich bei !AYCON in der CRM-Administration tätig und unterstütze zusätzlich als Teil des gestalterischen Teams. Ich durfte bereits bei zahlreichen Publikationen mitarbeiten: von ersten Ideen über Recherchen und visuelle Konzepte bis hin zur finalen Umsetzung. Es ist ein großer Vorteil und gleichzeitig eine schöne Herausforderung, so viele Phasen eines Projekts begleiten und mit gestalten zu dürfen. Was mich bei !AYCON besonders begeistert, ist unser diverses und internationales Team. Menschen mit ganz unterschiedlichen Hintergründen, Perspektiven, Erfahrungen und Arbeitsstilen. Die Zusammenarbeit ist sowohl strukturiert als auch herzlich. Eine Mischung, die selten ist und die ich sehr schätze. Hier wird man gehört, kann eigene Impulse einbringen und erlebt eine Feedbackkultur, die ehrlich, konstruktiv und manchmal auch herausfordernd ist. Aber genau das bringt uns als Team und mich persönlich immer weiter. Die metaphorische Feuerwehr-Ausrüstung Eines meiner größten Learnings aus der Zusammenarbeit mit Ulvi ist der Umgang mit Verantwortung. Nicht vor schwierigen Situationen zurückzuweichen, sondern bewusst darauf zuzugehen. Statt vor dem Feuer wegzulaufen, die eigene metaphorische Feuerwehr-Ausrüstung zu schultern, tief durchzuatmen und den Mut zu haben, einen Schritt auf das Feuer zuzumachen. Diese Haltung prägt meine heutige Arbeitsweise maßgeblich: proaktiv, lösungsorientiert und mit einem klaren Fokus auf Wirkung und Qualität. Sie bildet die Grundlage vieler Entscheidungen, die ich sowohl im gestalterischen als auch im organisatorischen Kontext meines Studiums treffe. About Me – Alice Ich habe meinen Bachelor of Arts an der Hochschule für Bildende Künste Braunschweig abgeschlossen und studiere aktuell im Master Visuelle Kommunikation an der Bauhaus Universität Weimar. Der Fokus meines Studiums liegt derzeit auf Creative Coding, Editorial Design und Installationsgestaltung. Bereiche, die konzeptionelles Denken, technische Kompetenz und ein hohes Maß an strukturellem Verständnis miteinander verbinden. Durch die Verbindung meiner persönlichen Erfahrungen mit Ulvi, meiner Tätigkeit bei !AYCON und Ameritum sowie meinem akademischen Hintergrund habe ich eine klare gestalterische Praxis entwickelt. Ich bin strategisch, partizipativ und künstlerisch darauf ausgerichtet, komplexe Inhalte zugänglich und wirksam zu kommunizieren. Form follows function? More like principles guide form. In meinen Projekten tauchen immer wieder ähnliche Themenfelder auf: • Sichtbarmachen von Prozessen, Stimmen und Erzählungen • Inklusion und barrierefreie Gestaltung • Intersektionalität • Partizipation und Kooperation • Vermittlung und Dokumentation Ich bezeichne mich selbst gern als narrative shifter oder design accomplice. Jemand, der Gestaltung als Möglichkeit versteht, Perspektiven zu verändern, Räume zu öffnen und Prozesse sichtbar zu machen. Wirkung entsteht selten zufällig. Sie entsteht an den Schnittstellen zwischen Menschen, Ideen und Perspektiven. Die Arbeit mit Ulvi und dem Team !AYCON hat mir gezeigt, wie wertvoll diese Schnittstellen sind. Und wie stark ich dort wirken kann. Aus den Erfahrungen der letzten Jahre weiß ich heute, wo meine Stärken liegen und wie ich sie einbringen möchte. Und ich freue mich darauf, diesen Weg weiterzugehen. Mit Neugier, Klarheit und Mut.
*
Minuten
AYCON Team Insights - Heute Alice
An der Schnittstelle von Design, Strategie & Wirkung
Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.Ameritum Workshop am 29. November 2025 in München.Top Learning für Manager! Wie militärische Spezialeinheiten Krisen bewältigen. Strategische Planung und Krisenmanagement. Besser verhandeln.
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Minuten
Top Learning für Manager
Wie militärische Spezialeinheiten Krisen bewältigen.
FactSheet — Ameritum Videodreh-WorkshopDer Ameritum Videodreh-Workshop ist ein exklusives Angebot des Business-Netzwerks Ameritum, das ambitionierten Unternehmer:innen, Führungskräften und Expert:innen hilft, ihre Sichtbarkeit und ihr Personal Branding auf ein neues Level zu heben.In nur 1 Stunde Zeit vor Ort erhältst du 12 professionelle Social-Media-Videos in Premiumqualität – perfekt optimiert für LinkedIn, Instagram, TikTok und Co.Die Produktion erfolgt gemeinsam mit der renommierten Videoagentur Starscan (www.starscan.de) unter der Leitung von Videomarketer Simon Doser. Starscan ist auf High-End-Content, Social-Media-Formate und professionelle Postproduktion spezialisiert und stellt sicher, dass deine Videos technisch wie visuell herausragen.Ameritum übernimmt für dich: inhaltliche Vorbereitung, Coaching, High-End-Studioproduktion und Postproduktion. So kannst du dich ganz auf deine Message konzentrieren – und wir auf die perfekte Umsetzung.:devider:Ablauf des Video-Drehs Vorbereitungs-Workshop Story-Training: Verankere deine Botschaft in Kopf und Herz deiner Zielgruppe. Überzeuge statt zu überreden.- Zoom-Call mit Storytelling & Ameritum Experte René Kohlenberg (www.kommunikation-verbessern.de) zur Schärfung deiner Botschaft.- Warm Welcome im Studio- Empfang im PictureElements High-End-Studio in München.- Coaching & Rehearsal- Feinschliff deiner Skripte, Üben von Gestik, Mimik und Sprechtempo.- Maske & Look- Natürliches Styling und mattierendes Puder für eine ruhige Kameraoptik.- Studio-Produktion- Produktion von 12 hochwertigen 9:16-Videos mit Starscan.- Instant Feedback- Direkte Analyse der Aufnahmen – vor Ort und in Echtzeit.:devider:Die Vorbereitung: Die Skripte DeadlineBitte sende deine finalen Skripte 7 Tage vor dem Termin an: mail@starscan.de Formale VorgabenLänge: 45–60 SekundenMax. 110–120 WörterSprechtempo: natürlich & entspanntInhaltliche TippsEine klare KernbotschaftStarte mit einem starken HookMinimaler FachjargonSchreibe so, wie du sprichst:devider:Kleidung & Auftreten OutfitCasual BusinessWeißes Hemd oder weiße Bluse wirkt on-cam besonders frischSauber & gebügeltKeine wilden Muster oder großen Logos1–2 Wechsel-Outfits möglichStylingSchmuck dezentBrille gründlich reinigenNatürliches Make-upVor Ort: mattierendes PuderOn-Cam VerhaltenDirekt in die Kamera schauenRuhig, klar und natürlich sprechen:devider:Was du beim Ameritum-Videodreh-Workshop erhältst 12 Premium-Videos á ca. 90 Sek.Ideal für LinkedIn, Instagram, TikTok & YouTube ShortsProfessionelle UntertitelungPostproduktion durch StarscanHigh-End-Studio PictureElementsAlle Rechte zur NutzungNur ca. 1 Stunde ZeitaufwandContent für ca. 3 Monate:devider:LocationPictureElements Filmproduktion Mediendesign GmbHReichenbachstraße 28 RGB80469 Münchenwww.pictureelements.de:devider:Kosten für Ameritum-MitgliederCore Member - EUR 1200,00 Superior Member - EUR 900,00 Vanguard Member - EUR 400,00 :devider:Kontakt & AnmeldungAnastasia KabitzschBusiness Development Manageranastasia@ameritum.com www.ameritum.com :devider:Ziel des Video-Boosts Ziel des Formats ist es, wirkungsvollen, authentischen und professionell produzierten Videocontent bereitzustellen, der:Expertise sichtbar macht,Persönlichkeit in den Vordergrund stellt,Vertrauen bei der Zielgruppe stärkt,die Markenwirkung erhöht,und eine nachhaltige Präsenz auf Social Media ermöglicht.Im Mittelpunkt steht hochwertiger Content, der professionell wirkt und gleichzeitig nahbar und authentisch bleibt.:devider:Der Ameritum Videodreh-Workshop schafft eine effiziente Möglichkeit, hochwertigen Videocontent zu produzieren, der Marken stärkt, Sichtbarkeit erhöht und moderne Kommunikationsstandards erfüllt. Durch die Kombination aus professioneller Vorbereitung, technischer Exzellenz und strategischem Feinschliff entsteht Content, der nachhaltig wirkt und auf allen relevanten Plattformen überzeugt.
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